How Pricing Is Calculated

Once your survey is ready, this page helps you target the right audience and collect responses steadily.

Note

Once distribution starts, tasks may enter an execution queue and consumption is typically irreversible. Validate your survey with a small pilot first.

This page explains Wejot’s panel pricing logic. Instead of complex formulas, it helps you understand what drives cost and why similar requests may price differently.

Panel pricing is not a fixed package. It is dynamically calculated based on your specific research needs.

It generally follows three principles:

• Directly tied to the real cost of acquiring respondents
• Related to the scarcity of the requested audience criteria
• Settled based on valid completes

That is why similar-sounding studies can end up with different prices.

Sample size

Sample size is a baseline factor:

• Larger targets increase total cost
• Per-complete cost does not necessarily decrease linearly with volume

Wejot uses target size plus historical supply dynamics to estimate a reasonable price range.

Audience criteria

Criteria directly affect difficulty of acquisition.

For example:

• Narrower audiences
• More and more specific tags
• More complex combinations

All increase cost.

Survey complexity

Survey length and complexity also impact completion cost, such as:

• Number of questions
• Expected completion time
• Cognitive load of questions

These affect willingness to complete, and therefore the overall quote.

Settlement is based on actual valid completes:

• Completes that pass review are settled
• Unused budget or invalid completes are refunded

Final spending can be lower than the initial budget estimate.

Refunds may occur when:

• Distribution ends with unused budget
• Some completes are judged invalid in review

Refunds are returned to the original payment method after settlement, with timing shown on the page.

Wejot does not publish a single fixed price list, because real acquisition cost naturally fluctuates.

Dynamic pricing helps avoid:

• Overpaying for easy-to-reach audiences
• Underestimating difficult audiences (leading to collection failure)

This approach improves the likelihood of successful completion.

You can think of pricing as:

An estimate of how much it costs to obtain real feedback from the requested audience.

If study conditions change, the quote may change as well—this is expected.